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What is the difference between a CRM vs SRM

Allison Hendricks

7 May 2021

Why should you use different software for customers and stakeholders?  Customer Relationship Management software is vastly different from Stakeholder Relationship Management. As the name suggests, CRMs are solely focused on customers and sales, while SRMs are more about engagement with your stakeholders. Customer relationships are centered around individuals or organizations that have a buyer-seller transactional relationship, whereas stakeholders are ones you actively communicate with, over a longer […]

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